Vegetable projection and marketing |
SG/OFI/SEVAI, Project
in Trichy works for Sustainable Livelihoods, enhancing women’s well-being
through knowledge, innovation and transformation actions. Most people living in
the rural areas draw their livelihood from agriculture and allied sectors.
Accordingly, the strategy of the SG/OFI/SEVAI, Project has been to improve the
economic and social conditions of the underprivileged sections of the rural
population with emphasis on agricultural production to promote productive
employment opportunities, by integrating traditional production infrastructure,
skills and locally available raw material. Recognizing that
long-term
development of village economy depends critically on the effective exploitation
of the productive potential of the rural sector and development of rural
enterprises, the SG/OFI/SEVAI, Project with the objectives of facilitating
coordinated and effective implementation of programmes, projects, schemes,
etc., for improving supply chain management, enhancing skills, upgrading technology,
expanding markets and capacity building of the entrepreneurs and their
groups/collectives. Agriculture is dealt with as an Enterprise for small
holders farmers. Agriculture constitutes 70 to 90 percent of the livelihoods
portfolio of the average poor rural household SEVAI Target villages. Declining
productivity, incomes and overall viability of agriculture, for small-holder
farming systems particularly, is a big barrier towards achieving poverty
reduction, food security, and economic empowerment of women. SEVAI is
revitalizing Agriculture Extension System, especially in Target village areas
where reach of agriculture services and extension is extremely poor. SEVAI's
services were found necessary to develop a viable method for improving status
of production, productivity and input efficiency in most backward community
areas, which will greatly enhance food security and incomes of the marginalized
group of farmers in these areas. The farmers are looking for time bound tailor
made agriculture information and linkage services. This innovation model will
address these causes by establishing a progressive farmer led agriculture
extension system which is modularized and linked with the Agriculture
Enterprise Facilitation Centre (run by SHG groups and SEVAI).The SEVAI project aims to
provide sustainable livelihoods for most backward families through agriculture based integrated
farming systems development, promote sustainable participatory livelihood
programmes which aim at economic upliftment through sustainable agriculture,
social empowerment, improvement in quality of life including health and women
development, in De-notified
tribal predominant area. Promotional efforts such
as capacity building, exposure visits, training, developing literature,
sensitization programmes etc for the benefit of communities is undergoing. The
program also aims to support activities related to development of market,
processing and marketing of products manufactured by / communities. The main
plants identified with participatory approaches are mango, lemon and guava with
improved agriculture through vegetable cultivation and improve technology
transfer in agriculture with help of entitlements realizations. The main
component of program is to promote horticulture development, improved
agriculture, water resource developments, soil and water conservation,
empowerment of de-notified tribal women. Women Self Help Groups has emerged as a
major tool to reduce poverty as it helped in the creation and
expansion of micro enterprises by vulnerable communities. -Govin
Flower vendor SHG member |
Greens retails marketing by SHGs |
Retail vegetable marketing by women SHGs |
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